Location within that industry comes in at a close second.
Tweet Admiring Apple for only its well-designed products and clever commercials is only scratching the surface. Apple is actually a great case study on brilliant business modeling.
Apple treats every product as its own business unit.
What this means is that every product line could exist as its own standalone store. Even though all Apple products fit into each other in some way, every Apple product also has to standalone in terms of generating revenue.
Apple's free iTunes software is a good example of business unit success. The iTunes software isn't just an application that plays music. The iTunes software is the gateway to the iTunes Store where consumers can subscribe to podcasts, purchase ebooksand download applications.
Since it also runs on Windows, you don't need to own an Apple device to use it. In fact, you don't even need to own an mp3 device to use it. Although iTunes is free, it has literally generated billions of dollars in revenue.
The iPad is another good example. To upgrade its operating system and to backup the software, you will need to actually sync it to a computer using the free iTunes software. In the end, however you actually don't need to own a computer to own the iPad because the iPad is a computer all by itself.
The iPad has its own line of applications that can be purchased and installed straight onto the iPad through the built in Apple App Store. Books and music can also be purchased straight onto the iPad using the built in iTunes Store application.
In this sense, the iPad is a portable cash cow for Apple.
And let's not forget the billions of collars in commission that Apple gets for every iPad accessory that is on the market.
Take a look at your own products and services, and examine if they could standalone as a business unit. Think about the kinds of accessories that could go with your product, or how you could provide add -ons to your services.
Even your website should stand up to this scrutiny. Just like the Apple website, your website should be its own revenue generating business unit, and not just a collection of words.
Look at your business through the Apple lens to see how you can maximize revenue for every product and service in your business. Young's mission is to help people make their ideas happen through his writing, coaching, consultations, and through speaking engagements on ideation, creativity, and entrepreneurship.
Read more of his articles, visit www.Apple's Strategic Business Unit Analysis: Launching Apple iWatch Words | 3 Pages Apple Strategic Business Unit Analysis Introduction Creating and launching the Apple iWatch will require intensive levels of collaboration and communication across the company, with specific attention to the three competing strategic business units (SBU) including the iPad, iPhone and iPod/iTouch.
A detailed analysis on Apple's strategy through patents, acquisitions, earnings calls, recent product releases, and organizational structure.
Apple Strategic Business Unit Analysis Introduction Creating and launching the Apple iWatch will require intensive levels of collaboration and communication across the company, with specific attention to the three competing strategic business units (SBU) including the iPad, iPhone and iPod/iTouch.
Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials) [Peter Fader] on regardbouddhiste.com *FREE* shipping on qualifying offers.
A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service. The great commentator on Apple, Horace Dediu of regardbouddhiste.com, states that Apple has a single P&L.
Apple is organised by function rather than is the case with most non-tiny businesses by business (P&L).
See Preempting the Praetorian Guard by Horace. A strategic business unit, a major product line within a company, is a significant organization segment that is analyzed to develop organizational strategy aimed at generating future business or revenue.