In the United States, it sells Ford and Lincoln brand vehicles, having recently closed down or divested itself of several makes including Lincoln, Volvo, Jaguar and Land Rover.
Dealer Options are Part of Car Sales Pitch Continue Reading Below Let's face it, when you buy a new caryou deal with experienced sales professionals who use a variety of time-tested methods to sell you add-on products and services.
With profit margins on new car sales tighter than ever, these adept pitchmen have plenty of incentive to sell us whatever car dealer options they can. Although some of those dealer optionsupgrades and extras can be worth the investment by making life with your new car more enjoyable and adding value to it at trade-in time, the following five dealer options and upgrades are best avoided.
Rust-Proofing Although new cars no longer need it and some automakers will void the factory corrosion-perforation warranty if the car is undercoated by a third-party, this hasn't stopped some dealerships from promoting undercoating as a dealer option, says Mike Quincy, auto content specialist at the Consumer Reports Auto Test Center in East Haddam, Conn.
Advertisement "Cars leaving the factories today all have excellent rust-proofing," Quincy says. Moreover, rust-proofing can be sold to the new car buyer as a separate dealer option or be included in a pricey bundle called an "environmental protection package" that also can include paint sealant and fabric protection.
However, most automotive paints today are durable finishes that benefit much more from regular washing and waxingsays Nielsen.
Quincy adds that carmakers also generally advise against waxing or sealing the paint on a new car for a period of weeks or months. According to Allstate Insurance Co. Consequently, VIN etching is recommended by police and auto insurance agencies to protect against auto theft, and a number of car insurance agencies will even offer a discount to the comprehensive portion of your car insurance, or waive your insurance deductibles,if your car is protected by VIN etching.
Extended warranties offer bumper-to-bumper protection covering everything on your car except components commonly replaced in routine maintenance. Plan prices vary by mileage, the term of coverage and by deductible level.
That's actually the best insurance you have against years of motoring troubles. What do you think?In the spring of , Ford Motor Company awarded the VCU School of Business and Van R.
Wood, Ph.D., professor of marketing and the Philip Morris Chair in International Business, a grant to create an integrated marketing communication strategy aimed at promoting Ford's position and experiences in the global human rights arena.
Business News from the Kansas City Star newspaper in the Midwest. Nov 12, · Find new ideas and classic advice for global leaders from the world's best business and management experts.
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Motivating Your Staff to Provide Outstanding Service. Michael C.
Sturman and Robert Ford. Your service environment is superb, your operations are efficient, your concept reflects a clear. Oct 05, · Ford is cutting staff as it transforms its business.