We will offer a great selection of gemstone jewelry in various designs, colors and sizes. Our jewelry will include bracelets, necklaces, earrings and rings. All of the pieces will be designed and created by the owner.
Located in malls, transportation stations, sporting events and parking lots, Kiosks provide space to sell products, services and even digital goods. But success in a kiosk business, as in any business, requires a marketing plan that includes an understanding of your target market and strategies that put your business in front of that market.
Know Your Market It is impossible to offer something for everyone. The most successful businesses target a specific market and focus their marketing to attract that group of people.
You can define your market by demographic, such as gender or age, or by areas of interest. For example, if you have a gourmet organic coffee kiosk, your target market is people who not only like good coffee, but also are interested in organic foods.
Coffee lovers in general may also enjoy your beverages, but laser focusing your market toward those who prefer organic coffee will give you a clear brand and focus to your marketing efforts.
Location Business location is not just about having traffic, but about having the right kind of traffic. The ideal location for your kiosk is in the middle of where your target market shops. A gourmet, organic coffee kiosk will do better if it's near other specialty food shops particularly those catering to organic eating.
In a mall location, your kiosk should be near stores that you target market shops to create the best opportunity for the market to find you. Demonstrate or Provide Samples Consumers don't like to be sold, but they do like to learn about products or services that can help them.
Demonstrations or samples allow you to provide solutions that your market wants. They lure potential customers to your business and give you the opportunity to interact with them. Demonstrations and samples are effective marketing strategies if the person doing the demonstration and offering the sample is knowledgeable and likeable.
Social media such as Twitter and Foursquare allow kiosk owners to learn what their target market is interested in and then engage with them. For example, you can use Twitter to learn what people in your local area are talking about related to your business and then invite them -- maybe with the promise of a discount -- to visit your kiosk.
Foursquare is ideal because it involves customers talking about your business to their social networks when they "check in" at your kiosk. You can provide special offers to Foursquare users who visit your kiosk to encourage more visits. Social media also allows you to disseminate information such as demonstration videos on YouTube or special offers through Facebook.Applying for a mall kiosk lease, need to convince a leasing rep & don't know where to start?
Download our own mall kiosk business plan to get started. The Daily Perc coffee kiosk business plan executive summary. The Daily Perc will open drive-thru and mobile cafes serving coffee drinks and other beverages.
A mall kiosk selling jewelry is a popular start up business for those who want to limit their up front costs and risks. In this business the owner planned to offer a service to make custom jewelry while their customers shopped in the mall.
If you need financing, a strong business plan for your mall kiosk will show lenders you’re serious. If you’re a first-time entrepreneur, your business plan will boost your credibility with mall management, too. "Kiosks start higher than carts, usually $9, or $10,," says Denise Clark, author of From Dogs To Riches: A Step-by-Step Guide to Start & Operate Your Own Mobile Cart Vending Business.
If you need financing, a strong business plan for your mall kiosk will show lenders you’re serious. If you’re a first-time entrepreneur, your business plan will boost your credibility with mall management, too.