Primary marketing research methods

Though some of us are not good researchers and some have the talent for it, there are still some ways on how we can find the most suitable researching skills for us.

Primary marketing research methods

I talked earlier about 20 different types of marketing research studies. And second, what research process are you going to follow in order to complete your project? In this post, I will show you the steps of conducting a marketing research project. While these stages are presented in order, you can be creative and adapt the stages and process to meet your business needs.

Some stages can be completed in parallel to speed the project as it begins to develop. Formulating Primary marketing research methods Marketing Research Problem Formulating a problem is the first step in the research process.

In many ways, research starts with a problem that management is facing.

Primary marketing research methods

This problem needs to be understood, the cause diagnosed, and solutions developed. However, most management problems are not always easy to research. A management problem must first be translated into a research problem.

Once you approach the problem from a research angle, you can find a solution. Translated into a research problem, we may examine the expectations and experiences of several groups: We will determine if the lack of sales is due to: Poor expectations that lead to a general lack of desire to buy, or Poor performance experience and a lack of desire to repurchase.

What then is the difference between a management problem and a research problem? Management problems focus on an action. Do we advertise more?

Stage 1: Formulating the Marketing Research Problem

Do we change our advertising message? Do we change an under-performing product configuration?

Primary marketing research methods

Research problems, on the other hand, focus on providing the information you need in order to solve the management problem. Click here to learn specifically how to formulate the research problem.

Method of Inquiry The scientific method is the standard pattern for investigation. It provides an opportunity for you to use existing knowledge as a starting point and proceed impartially. The scientific method includes the following steps: Formulate a problem Make predictions based on the hypothesis Devise a test of the hypothesis Conduct the test Analyze the results The terminology is similar to the stages in the research process.

However, there are subtle differences in the way the steps are performed. For example, the scientific method is objective while the research process can be subjective.

Objective-based research quantitative research relies on impartial analysis. The facts are the priority in objective research.

Marketing Charts - Charts, Data and Research for Marketers

On the other hand, subjective-based research qualitative research emphasizes personal judgment as you collect and analyze data. Research Method In addition to selecting a method of inquiry objective or subjectiveyou must select a research method. There are two primary methodologies that can be used to answer any research question: Experimental research gives you the advantage of controlling extraneous variables and manipulating one or more variables that influence the process being implemented.

Non-experimental research allows observation but not intervention. You simply observe and report on your findings. Research Design The research design is a plan or framework for conducting the study and collecting data.

It is defined as the specific methods and procedures you use to acquire the information you need. Data Collection Techniques Your research design will develop as you select techniques to use.

There are many ways to collect data. Two important methods to consider are interviews and observation. Interviews require you to ask questions and receive responses.

Common modes of research communication include interviews conducted face-to-face, by mail, by telephone, by email, or over the Internet.

This broad category of research techniques is known as survey research. These techniques are used in both non-experimental research and experimental research.

Another way to collect data is by observation.We develop and describe a framework for research in digital marketing that highlights the touchpoints in the marketing process as well as in the marketing strategy process where digital technologies are having and will have a significant impact.


Pacific Market Research is one of the nation’s leading research and consulting firms. Our mission: To challenge the definition of market research and consulting by finding new ways to deliver data, insights and strategies that enable clear, decisive action. This glossary lists the most common methods and approaches, particularly for quantitative research.

See also the glossary of qualitative regardbouddhiste.compping methods are listed in both glossaries. Stage 1: Formulating the Marketing Research Problem. Formulating a problem is the first step in the research process. In many ways, research starts with a problem that management is facing.

While there are many ways to perform market research, most businesses use one or more of five basic methods: surveys, focus groups, personal interviews, observation, and field trials.

Primary research can be conducted with in-house staff, but there are several external resources available, including: • Market research firms (for everything from planning to execution) • Telemarketing agencies (for telephone surveys).

Chapter 7: Sampling In Marketing Research